1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Taking inspiration from the Hutongs of Beijing and the exciting flavours discovered down their small and winding alleys, I created an identity that spoke to this vibrant and textural environment. Using an eclectic range of imagery and typography I built a unique brand that compliments the collision of flavours found in Xoong's kitchen.
Creative Director — Jonathan Templeman